Hey YouNubers, how’s the content-creatin’ life? These days, I find I’m making fewer mistakes, and I’ve had a number of people (not just my friends!) mention that they’ve seen my videos and enjoyed them. I’ve even had my first few organic engagements from people I don’t know, which is exciting even if it’s only a few.
In the past I’ve talked about the importance of making videos simply for the purpose of getting better and to not get too invested in view counts early on. It can take years to build a following/audience and even then it may never happen. So I say, create for the sake of enjoyment, the purpose of getting better, and the hope of entertaining as many people as possible.
With that said, my next piece of advice is to use as many channels as possible to get your videos in front of your target audience. For me, that involves posting on Facebook, Instagram, and Twitter, and I intend on sharing my videos with groups on Reddit and Facebook in the future.
So far I’m finding most of my success on Facebook, and while that isn’t necessarily translating to views on YouTube, it’s still a valuable tool.
I’ve already talked about the good and bad of Facebook ads, so here is just a few other tips for using Facebook:
1. Create a Facebook Page for your YouTube channel
This gives people something to follow (not just your personal account) and you can use it to share content, which will help put your brand in front of people.
2. Upload videos directly to Facebook rather than share YouTube links
Facebook doesn’t like when you link to outside content because they don’t want you pulling people off their site. So instead, upload your videos (or preview versions of your videos) directly to Facebook. This will give your post a better chance of being seen.
3. Post regularly (even if it’s just an update)
Now I’m not saying to spam people, but posting every day or two is a good way to keep your brand in front of people.
Today’s big YouTubers are everywhere: Twitter, Facebook, Instagram, you name it. It’s important to build your social media presence and you can use it to build your YouTube channel and vice-versa. So don’t just rely on posting to YouTube even if building an audience there is the ultimate goal.