The Importance of Being “On”

Hey YouNubers, I hope you enjoyed last week’s video, and I hope I’ve encouraged you to start making content. As I said last week, that video was just for you and is not an example of a good video, but rather, it’s an example of how easy it is to throw up a video.

One of the things that makes that video pretty boring is the fact that I look a little bored in it. I’ll admit, I had just finished shooting and editing a video for my channel, and decided to quickly shoot that VLOG since I’d already had everything set up. Big mistake.

Don’t shoot something just to shoot it. If you really want it to be good, you have to be in the right mindset and have the right attitude while you’re doing it. Sure, for my purposes last week, I wasn’t trying to blow anyone away, or even trying to get a lot of views. But still, I could have had a bit more energy, no?

If you’ve ever heard some on-camera personalities talk about “being on,” it’s their energy and enthusiasm they are referring to. I’m a big fan of the Kinda Funny YouTube channel, and they’re led by a guy named Greg Miller. On a few occasions, Greg has talked about “being on” and what that means to him—it’s not that he’s pretending to be someone he’s not, or that he’s faking a persona, but it’s that he’s essentially presenting his “best self” to the viewer. And that’s something we all try to do every day in our lives.

So for shooting video, if you’re doing some VLOG style stuff and you’re trying to show the world your personality, you need to let your best self shine through. Be the funny, entertaining, authentic, and happy version of you, and your audience will feel entertained and connected.

This is one of those things that feels obvious, right? You’re probably thinking “well duh, of course I should be high-energy and entertaining,” but this comes a bit harder for some people, and if you’ve never been on camera before, trying to be natural and at-your-best can feel intimidating.

My advice to you is to relax: shoot a few takes, and practice. Practice “being on” and see what feels natural and what doesn’t. Practice in front of a mirror, so you know what you look like when you’re talking. Eventually, you’ll get comfortable, your content will get better, and your audience will enjoy you, for you.

And act like you’re excited to be doing whatever it is you’re doing, because you should be having fun while doing it (and if you’re not having fun, why do it?). Look into the camera like you’re having a conversation with an old friend (which is something I need to get better at), and be yourself!

Remember, if you’re having fun making videos, let that show, and your audience will have fun watching your content.

As always, if you have any questions leave me a comment and I’ll be happy to help.

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