Hey, what’s up, hello!
My name is Jonathan and I’m about to embark on a video-making adventure. I’ve spent the past few months planning and researching for the eventual launch of my YouTube channel, and I’ve decided to document this experience here, while also sharing some of my wisdom with you.
And this inaugural post is about that first part of my journey: planning.
Planning is the most important part of launching your YouTube channel—aside from making quality videos, of course. You should start by planning what you want to do and who you want to reach. What kind of videos do you want to make? How long will these videos be? Who is going to want to watch these videos?
These are important questions you should think about before you even hit record for that first video. Sure, you could dive right in, record a video of you ranting away about some topic, which your friends might get a kick out of, but how do you reach more people? How do you grow your channel?
I won’t be talking about growth right now, because I haven’t even launched my channel, but do I have a plan for growth? You’re damn right I do. Will that plan work? We’ll find out along the way.
So for all you prospective content creators out there, here are 10 things you should plan before you start recording:
- What will my channel be about?
- Where will I record?
- How long will my videos be?
- How often will I post?
- Can I get everything I’ll need to make these videos?
- Who am I trying to reach?
- How am I going to reach these people?
- What are my goals for this channel?
- Are there existing YouTube channels that do what I want to do? If so, how will mine be different? Or, how can I be better than them?
- Is this something I will want to keep doing?
Most of these questions seem like pretty basic starting points, but really knowing the answers to them will help you stay focused as you embark on your very own YouTube adventure.
Next week: let’s talk about putting this plan in action.